Andrew brings more than a decade of experience in entrepreneurial business-building, sales and marketing effectiveness, applied predictive analytics, and management consulting to SocialGuide. Prior to joining Nielsen, Andrew led Marketing and Business Development at Lattice Engines, a leader in Big Data software solutions for B2B sales. Andrew helped build Lattice Engines from a start-up into one of the fastest-growing and innovative technology companies.
Prior to Lattice Engines, Andrew was an Associate Principal at McKinsey & Company, advising global clients in Media, Financial Services and Private Equity on significant strategic, transactional and operational issues. He gained a global perspective working in McKinsey’s New York, Paris, and Prague offices.